Your content creation & AI toolkit
Hooks, scripts, captions, audits, prompts and more. Everything you need to create content consistently with AI, without starting from scratch every single time. Built for people with full-time jobs or busy lives.
Your Content Creation + AI Downloads
Your Claude Starter Guide
Everything you need to get started with Claude from absolute zero. No tech background, no jargon, no overwhelm. Just the exact starting point I wish I’d had when I opened Claude for the very first time.
The Hook Vault
400+ hook formulas, researched and written for any niche. Some I’ve tested myself, all you need to do is swap the wording to make them yours. Ready to use, test, and iterate. You’ll never start from a blank page again.
The Tone of Voice Prompt
The exact Claude prompt sequence to build your own Tone of Voice document. Developed through 16+ years of marketing and applied across every brand I’ve ever worked with. Add it to your Claude projects, use it everywhere, sound like yourself every single time. The best value for money you will ever get.
The Content Calendar Prompt
The prompt I type into Claude to generate a full month of content ideas in one sitting. One prompt. Thirty days. Done.
The Talking Head Script Framework
Seven frameworks, one for every type of reel you’ll ever make. Know exactly which structure to use, follow it step by step, and show up on camera knowing what you’re saying and why it works. No more winging it.
The Caption Framework
Five frameworks for every caption you’ll ever write, with real examples from my own feed. Know exactly which structure fits your content, follow it step by step, and never stare at a blank caption box again.
The Instagram Audit Prompt
The exact step-by-step guide to auditing your own Instagram using Claude, in under 30 minutes. Based on the same process I used to audit client accounts throughout my 16+ year marketing career, just without the hefty agency price tag. Know what’s working, what isn’t, and exactly what to fix first.
The Competitor Audit Prompt
The exact prompts I use inside Claude to analyse competitor accounts. Know your space, find your gap, and own it. Same strategic thinking I applied throughout 16+ years of marketing, now in a prompt you can run yourself in minutes.
How I Balance My Full-Time Job With Content Creation
My exact weekly system for creating content around a full-time job, without burnout and without giving up your life. Real-time blocks, real task distribution, and a full weekly timetable you can adapt to your own reality. A framework, not a rulebook.