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Everything you need to get started with Claude from absolute zero. No tech background, no jargon, no overwhelm. Just the exact starting point I wish I’d had when I opened Claude for the very first time.

The exact Claude prompt sequence to build your own Tone of Voice document. Developed through 16+ years of marketing and applied across every brand I’ve ever worked with. Add it to your Claude projects, use it everywhere, sound like yourself every single time. The best value for money you will ever get.

The exact step-by-step guide to auditing your own Instagram using Claude, in under 30 minutes. Based on the same process I used to audit client accounts throughout my 16+ year marketing career, just without the hefty agency price tag. Know what’s working, what isn’t, and exactly what to fix first.

The exact prompts I use inside Claude to analyse competitor accounts. Know your space, find your gap, and own it. Same strategic thinking I applied throughout 16+ years of marketing, now in a prompt you can run yourself in minutes.

This is the prompt I type into Claude to generate a full month of content ideas in one sitting. One prompt. Thirty days. Done.

Just copy and paste it:

I need a content plan for this month. My content pillars are [pillar 1, pillar 2, pillar 3]. The topics I would like to cover are [topic 1, topic 2, topic 3]. The formats I will be using are [format 1, format 2, format 3]. My audience is [describe your audience]. Give me 30 content ideas, one for each day of the month. For each idea give me: a hook, the caption, the CTA and the hashtags, 5 max. Keep everything in line with my tone of voice.

400+ hook formulas, researched and written for any niche. Some I’ve tested myself, all you need to do is swap the wording to make them yours. Ready to use, test, and iterate. You’ll never start from a blank page again.

Seven frameworks, one for every type of reel you’ll ever make. Know exactly which structure to use, follow it step by step, and show up on camera knowing what you’re saying and why it works. No more winging it.

Five frameworks for every caption you’ll ever write, with real examples from my own feed. Know exactly which structure fits your content, follow it step by step, and never stare at a blank caption box again.

Here’s the exact prompt I use to create the copy for my carousels that stop the scroll and get saved. 8 to 10 slides, one clear formula, zero guesswork.

Copy and paste this:

Create a highly engaging Instagram carousel designed for maximum saves, shares, comments, and completion rate.

TOPIC: [INSERT TOPIC]

TARGET AUDIENCE: [INSERT AUDIENCE]

GOAL: [INSERT GOAL]

Follow this exact structure:

SLIDE 0: COVER / HOOK
Write one bold statement, controversial opinion, surprising fact, or powerful question that stops the scroll immediately.
Keep it short and punchy.
Maximum 12 words.

SLIDE 1: THE HOOK DIFFERENTLY
Reinforce the same idea from Slide 0 using a different angle.
Create curiosity and encourage the user to keep swiping.
Do not repeat the same wording.

SLIDE 2: THE PROBLEM
Call out the audience’s pain point.
Make them feel understood.
Be specific, relatable, and emotionally engaging.
The reader should think: “This is exactly me.”

SLIDES 3 TO 8: THE SOLUTION
Deliver the value.
One key idea per slide.
Each slide must:
• Be actionable
• Be easy to understand
• Contain a clear takeaway
• Build logically on the previous slide

Use practical examples where relevant.

SLIDE 9: SUMMARY
Create a save-worthy recap.
Use concise bullet points.
Summarise the problem and the key solutions.

SLIDE 10: CTA
Provide ONE clear call to action.
Choose only one:
• Save this post
• Share this post
• Follow for more
• Comment below

Make the CTA feel natural and valuable.

ADDITIONAL VIRALITY RULES:

• Write like a human, not a textbook.
• Use simple language.
• Prioritise clarity over cleverness.
• Create curiosity throughout the carousel.
• Challenge common beliefs where appropriate.
• Use strong emotional triggers such as frustration, aspiration, fear, relief, confidence, or surprise.
• Avoid generic advice.
• Include specific examples, frameworks, or steps.
• Every slide should make the reader want to see the next slide.
• The carousel should feel practical, insightful, and highly shareable.

Output format:

SLIDE 0:
[Copy]

SLIDE 1:
[Copy]

SLIDE 2:
[Copy]

Continue until SLIDE 10.

My exact weekly system for creating content around a full-time job, without burnout and without giving up your life. Real-time blocks, real task distribution, and a full weekly timetable you can adapt to your own reality. A framework, not a rulebook.