Everything you need to get started with Claude from absolute zero. No tech background, no jargon, no overwhelm. Just the exact starting point I wish I’d had when I opened Claude for the very first time.

The exact Claude prompt sequence to build your own Tone of Voice document. Developed through 16+ years of marketing and applied across every brand I’ve ever worked with. Add it to your Claude projects, use it everywhere, sound like yourself every single time. The best value for money you will ever get.

THE PROMPT

Based on our past conversations and the 10 social media captions below, could you produce a tone-of-voice document structured into these 10 sections?

• My personality on screen
• My writing style
• Words and phrases I use naturally
• How I open a post
• How I close a post
• My punctuation habits
• What I never do
• My caption structure
• My emotional tone

Be specific and use direct examples from my captions to support each point. This document will be saved inside my Claude Projects so it must be detailed enough for Claude to write in my voice immediately without further explanation.

THINGS TO DO:

After you paste the prompt, paste your 10 best-performing Instagram captions underneath it. Might be a good idea to create a Word document with your 10 best captions in it. Then hit send. Claude will do the rest.

Before you start: this guide requires the Claude Chrome extension. It is completely free.

1. Open Google Chrome on your computer.
2. Go to the Chrome Web Store and search for Claude.
3. Click Add to Chrome and download the extension.
4. Accept all the connections when prompted.
5. You will see the Claude icon appear in your browser toolbar. You are ready to go!

Here’s your prompt – copy and paste this into Claude’s Chrome Extension.  Please note: for this to work, you must use the extension, not your desktop app.

BEFORE YOU START, here is my account information

[Insert the information that is on your Business Strategy document. It should have your Instagram account objective, your niche or target audience, their pain points and how you help them. ]

Now, based on my business strategy document (attached), please conduct a full Instagram audit of the account you can see on my screen, structured into these 9 steps:

STEP 1 – QUICK SCORES

Score each area from 1 to 5 with a short explanation: Bio clarity, Profile photo, Highlights, Grid aesthetics, Content pillars and formats, Reels and hooks quality, Captions, Calls to action, SEO and discoverability, Posting frequency and consistency, My account vs all objectives outlined in the Business Strategy document. Give an overall score out of 5 with a one-paragraph summary.

STEP 2 – PILLAR BALANCE AND CLARITY

Can you clearly identify the content pillars? Are any dominating or missing? Is the pillar mix serving the account objectives? Is any pillar strong enough to attract the right audience?

STEP 3 – HOOK QUALITY

Are hooks self-contained for a cold audience? Are they using contrarian or myth-busting angles? Are any hooks answering their own question and killing the tension? Rewrite the 3 weakest hooks you can see.

STEP 4 – CAPTION VOICE AND RHYTHM

Do captions feel like a story or an explanation? Where is the voice alive and where does it go flat? Are tactical posts losing the voice? Rewrite 2 flat lines into something alive.

STEP 5 – ACCOUNT DEEP DIVE

Go through each of the areas in Step 1 in detail. For each tell me what is good, what needs improvement, and give specific recommendations: Profile photo, Bio clarity (include 3 bio rewrite options and a Linktree structure), Highlights (include a recommended highlight structure of 5 to 8 max), Grid aesthetics, Content pillars and formats (include 4 recommended pillars), Reels and hooks (include 6 specific recommendations), Captions and CTAs (include a caption formula and a rewritten example), SEO and discoverability, Posting frequency and consistency.

STEP 6 – AUDIENCE PAIN POINT MATCHING

Identify the top 5 pain points of this account’s target audience. For each one, rate how well the current content is addressing it and what is missing.

STEP 7 – THE ROAST

Be brutally honest. What is the single biggest strategic mistake this account is making? What are they avoiding that they urgently need to start doing? What habit is actively slowing their growth?

STEP 8 – 30-DAY ACTION PLAN

Create a Week-by-week plan with 3 specific actions per week tied to the account objectives defined above.

STEP 9 – SUMMARY

Four categories: Doing well (keep doing this), Do more of (this is working, double down), Do less of (this is hurting growth), Doing terribly and what to do instead (the urgent fixes).

Be specific, direct and ruthless. Write as a professional strategist with 16 years of social media experience. Every recommendation must be actionable today. No vague advice.

Audit Your Competitor Guide
A free guide by Denisse Diaz | @TheDenisseDiaz

You don’t need to guess what’s working in your niche. You just need to ask Claude.

Knowing what’s working for your competitors is one of the most underused advantages in content creation. This prompt gets Claude to analyse any Instagram account in your niche and hand you back a clear picture: what they’re doing well, where the gaps are, and exactly where you can walk in and own the space they’re leaving empty.

Step 1 — Open your competitor’s Instagram profile in Chrome
Go to the profile of a competitor, or an account in your niche that you admire. Make sure you can see their full profile, bio, highlights and recent posts.

Step 2 — Open the Claude extension and paste this prompt
Click the Claude icon and paste the prompt below. Fill in the brackets with your own details before hitting send.

Analyse this Instagram account and tell me:

1️⃣ What their content pillars are
2️⃣ What content formats they use most
3️⃣ What their top-performing hooks look like
4️⃣ What lead magnets or CTAs they use in captions
5️⃣ What they’re doing really well
6️⃣ What gaps or weaknesses someone could exploit
7️⃣ Their posting frequency
8️⃣ How they monetise
9️⃣ What their engagement is like. Are the comments genuine and conversational, or mostly emojis and generic replies? What does that tell me about their audience quality?
🔟 My Instagram account is focused on [describe your niche]. My content pillars are [pillar 1, pillar 2, pillar 3]. My target audience is [describe your audience]. My formats will be [format 1, format 2, format 3]. My audience pain points are [pain point 1, pain point 2, etc]. Based on what this account is doing, and what you now know about mine, what are your recommendations for my success?
1️⃣1️⃣ What’s missing from their content that my target audience would genuinely need?
1️⃣2️⃣ What would make my account the obvious next follow after discovering this one?

Be specific and concise. At the end, give me a 10-point to-do list I can action immediately.

Step 3 — Action your 10-point to-do list
Claude will give you a clear, prioritised list based on the gaps it found. Work through it one point at a time. Each one is an opportunity your competitor is leaving on the table.

Step 4 — Save this to your Claude Project
Save the competitor audit alongside your own account audit inside your Claude Project. Once both are saved, ask Claude: “Based on my audit and my competitor audit, where is my biggest opportunity?” Claude will tell you exactly where to focus.

This is the prompt I type into Claude to generate a full month of content ideas in one sitting. One prompt. Thirty days. Done.

Just copy and paste it:

I need a content plan for this month. My content pillars are [pillar 1, pillar 2, pillar 3]. The topics I would like to cover are [topic 1, topic 2, topic 3]. The formats I will be using are [format 1, format 2, format 3]. My audience is [describe your audience]. Give me 30 content ideas, one for each day of the month. For each idea, give me: 5 hooks based on the Hook Vault doc (attached), the caption, the CTA and the hashtags, 5 max. Keep everything in line with my tone of voice.

PLEASE NOTE:  For this to work, you must downlaod my Hook Vault PDF below 🙂

400+ hook formulas, researched and written for any niche. Some I’ve tested myself, all you need to do is swap the wording to make them yours. Ready to use, test, and iterate. You’ll never start from a blank page again.

Seven frameworks, one for every type of reel you’ll ever make. Know exactly which structure to use, follow it step by step, and show up on camera knowing what you’re saying and why it works. No more winging it.

Five frameworks for every caption you’ll ever write, with real examples from my own feed. Know exactly which structure fits your content, follow it step by step, and never stare at a blank caption box again.

Here’s the exact prompt I use to create the copy for my carousels that stop the scroll and get saved. 8 to 10 slides, one clear formula, zero guesswork.

Copy and paste this:

Create a highly engaging Instagram carousel designed for maximum saves, shares, comments, and completion rate.

TOPIC: [INSERT TOPIC]

TARGET AUDIENCE: [INSERT AUDIENCE]

GOAL: [INSERT GOAL]

Follow this exact structure:

SLIDE 0: COVER / HOOK
Write one bold statement, controversial opinion, surprising fact, or powerful question that stops the scroll immediately.
Keep it short and punchy.
Maximum 12 words.

SLIDE 1: THE HOOK DIFFERENTLY
Reinforce the same idea from Slide 0 using a different angle.
Create curiosity and encourage the user to keep swiping.
Do not repeat the same wording.

SLIDE 2: THE PROBLEM
Call out the audience’s pain point.
Make them feel understood.
Be specific, relatable, and emotionally engaging.
The reader should think: “This is exactly me.”

SLIDES 3 TO 8: THE SOLUTION
Deliver the value.
One key idea per slide.
Each slide must:
• Be actionable
• Be easy to understand
• Contain a clear takeaway
• Build logically on the previous slide

Use practical examples where relevant.

SLIDE 9: SUMMARY
Create a save-worthy recap.
Use concise bullet points.
Summarise the problem and the key solutions.

SLIDE 10: CTA
Provide ONE clear call to action.
Choose only one:
• Save this post
• Share this post
• Follow for more
• Comment below

Make the CTA feel natural and valuable.

ADDITIONAL VIRALITY RULES:

• Write like a human, not a textbook.
• Use simple language.
• Prioritise clarity over cleverness.
• Create curiosity throughout the carousel.
• Challenge common beliefs where appropriate.
• Use strong emotional triggers such as frustration, aspiration, fear, relief, confidence, or surprise.
• Avoid generic advice.
• Include specific examples, frameworks, or steps.
• Every slide should make the reader want to see the next slide.
• The carousel should feel practical, insightful, and highly shareable.

Output format:

SLIDE 0:
[Copy]

SLIDE 1:
[Copy]

SLIDE 2:
[Copy]

Continue until SLIDE 10.

My exact weekly system for creating content around a full-time job, without burnout and without giving up your life. Real-time blocks, real task distribution, and a full weekly timetable you can adapt to your own reality. A framework, not a rulebook.

Please note that for this to work, you must start a chat inside your ‘Artifacts’

Prompt: Build Your Own Exercise Tracker

Copy the block below, fill in the bracketed parts, and paste it into Claude (Cowork, with the Artifact tool available). Claude will ask a couple of quick questions first, then publish a working tracker you can keep coming back to.

I want to make an artifact: a web page published with the Artifact tool. It’s a personal exercise tracker.

Build me a tracker for the period [START DATE] to [END DATE]. It needs:

A calendar grid showing every day in that range, however many months it spans. I can tap any day to log a workout.

I need to log more than one exercise per day. For each entry, capture: workout type (from a dropdown), time of day (morning, afternoon, or evening), duration in minutes, and an optional notes field.

Duration is required. Don’t let me save an entry without it, since the totals depend on it.

Let me edit an existing entry in place if I made a mistake, not just delete it and start over.

Each calendar day should show a small dot per logged workout, colour coded by time of day, and the total minutes across all of that day’s entries, not just one entry.

At the top, show a dashboard: my completion percentage and fraction (days I exercised out of total days in the range), a progress bar, my current streak, my best streak, and days remaining.

Add a “Most logged” card that ranks my workout types by how many times I’ve logged each one, with a small bar next to each so I can see my favourites at a glance.

My workout types are: [LIST YOUR WORKOUT TYPES, e.g. Pilates, Reformer Pilates, Strength training, Run, Walk, Cycling, Yoga, Swim, Dance, HIIT, Step Aerobics, Kickboxing, Other]

Use [YOUR BRAND COLOURS, or ask for a warm editorial palette] and make sure it saves what I log, so it’s still there the next time I open it.

Before sending, swap in:

1. Your actual start and end dates.
2. Your own list of workout types, in whatever order you want them to appear in the dropdown.
3. A colour direction if you have one. Leave it out, and Claude will pick something considered on its own.

One thing to flag: the “remembers what I log” part only works because it’s published as an Artifact with self-publishing turned on. If Claude hands back a plain preview instead of a published link, ask it to publish the page as an Artifact so the data actually sticks between visits.